Why Do A PESTEL Analysis ?

PESTEL is a framework used by marketers for the purpose of assessing the macroeconomic factors that affect the functioning of an organisation. The result of this process is used in SWOT analysis to assess the strength and weakness of an … Read More...

Porter’s Five Force Analysis

Porter’s five force analysis was developed by Michael E Potter of Harvard Business School in the year 1979. It was developed as a simple framework for assessing and evaluating the competitiveness of a business establishment by analyzing the strength and … Read More...

Nature And Scope Of Economics

Those days are gone, when people weren’t aware of the three basic rules of doing business. Nowadays, the tables have turned around. As, everybody wants to flourish their business to an apex level, for this, the understanding of economic concept … Read More...