What Are 5 C’s Of Marketing ?

Before we dive into the complexity of the 5 c’s of marketing, let’s go over the preceding business process; which is as important as the 5cs of marketing. In today’s business dynamics the convolution of processes has become of paramount … Read More...

An Introduction To SWOT Analysis

SWOT Analysis In today’s business scenario SWOT analysis plays a pivotal role, much of the business decision depends on this analysis. The concept was coined and developed by Prof. Albert Humphrey, who led a research at the Stanford University, the … Read More...